Kim Kardashian, Kanye West chosen as new faces of Balmain

Reality star Kim Kardashian and her hip hop husband Kanye West have been unveiled as the faces of fashion house Balmain’s latest ad campaign.

Balmain’s spring/summer 2015 menswear campaign titled “Army of Lovers” features the couple in a variety of steamy poses.

Photographed by Mario Sorrenti, the photos show Kardashian grabbing West’s face and pulling him in for a kiss and the two posing with a black car in another snap.

Balmain’s Creative Director Olivier Rousteing said: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends... It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity - they are the new modernity.

“This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”