Serena Williams Shows Her HSN Line At New York Fashion Week

As if winning her sixth U.S. Open title wasn’t enough. Just two days after,  Serena Williams made her debut at New York Fashion Week with her new line for HSN.

And she pulled in an all-star crowd, including her U.S. Open finals opponent Caroline Wozniacki and Vogue editor Anna Wintour for the front row.

The ever-confident Williams described her new line as toned-down Dior. The pieces featured “easy fitting, yet bold, edgy and contemporary silhouettes,” reports USA Today. Williams has been known for her on-court fashion, which ranges in style from classic to provocative. And it seems she has taken a cue from her tennis apparel as inspiration for the new line. During her bid for her third-straight U.S. Open title, she donned leopard-print dresses. And her first runway show included various animal prints.

Actually, Williams admitted she was still conceptualizing plans for the show during her two weeks playing at the Open.

Williams is keeping her HSN line affordable, with prices ranging from $29.90 to $79.90.

While the line got mixed reviews, Williams might actually have a successful line of her hands. “She’s designing an affordable, name-brand line predominantly sold through television. With that goal in mind, the clothes had to be a success,” reports USA Today. Williams has a track record of being a savvy businesswoman. With a reported net worth of $22 million, Williams she has endorsement deals with Nike, Wilson, Gatorade, and OPI. And she owns small stakes in Sleep Sheets and the Miami Dolphins.