For months he has been showing off his sculpted torso.
And on Tuesday it was revealed that Justin Bieber is now getting paid for those toned abs as he's been named the star of the new Calvin Klein campaign.
The 20-year-old hit maker, who appears shirtless in the adverts, put his briefs on display as he posed with 31-year-old Dutch model Lara Stone.
New kid on the block: Justin Bieber is the star of Calvin Klein's latest advert; on Tuesday he captioned a photo of himself, 'Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein'
The black-and-white six second promotion was shared on Calvin Klein's Twitter account on Tuesday, and was appropriately captioned, 'Drum roll… #mycalvins'.
First, the promo saw Justin seated at a drum set, where he showed off his rapid drumming.
After a moment or two at the set, the Believe star finished off the steamy commercial by pulling in Lara for what appeared to be a kiss.
Sultry: Dutch model Lara Stone gripped Justin's sculpted physique in yet another shot from the steamy Calvin Klein ad
Have your Calvin Klein moment in Lara's white skinnies
The Fashion Finder desk is divided. And judging by the social media response to these photographs, so are you. Is this Lara Stone and Justin Bieber collaboration for Calvin Klein just the best? Or totally off the fashion mark?
One thing that will always remain undisputed however is that Lara Stone is a total babe and yet again she is killing it in this campaign. Regardless on where you stand on Biebs and his (photoshopped?!) abs that is a fact. Lara is a pro at working a pair of skinny jeans with er, not much else.
Here the model is working one of our favourite classic styles, the white wash slim fit. A pair of white skinnies will always make a welcomed alternative to your beloved blacks so why not click right to get a pair of Calvin Kleins from House Of Fraser today? Or, add a fresh finish to all your sleekest looks for less with our edit below...
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