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The incident occured when the trio attended the Balmain fashion show in the French capital for Paris Fashion Week and sat in the coveted FROW - as Kris failed to get a look in.
As Kim linked arms with her husband - the father of her one-year-old daughter North, she was pictured nuzzling into his forehead, while turning her back on her mother.
Kris, 59, appeared stony-faced as the affectionate display took place before her, while her daughter and her man giggled seemingly unaware.
Young love: The pair are clearly more in love than ever as they cosied up in the Paris sunshine
What a gentleman: Kanye held open the door of the couple's waiting car and allowed his wife to go ahead of him
Kim shocked her fans when she left Le Royal Monceau hotel earlier that day, revealing her daring new do to the world.
However, she let the cat out of the bag a little prematurely when wisps of her blonde locks slipped out of the black beanie hat she wore in order to keep her locks hidden away.
Just the two of us: The pair ditched Kim's mother Kris Jenner in order to spend some quality time together
Kim then posted an Instagram shot of her new look, writing: 'So I went platinum!! I have the best team!
'Thank you to @joycebonelli for being my inspiration and introducing me to @GregoryRussellHair who cut my hair & put this team together! Thank you
'@LorriGoddard_ who dyed my hair & got this color in one try! Not an easy task!'
Don't forget about your mum: Kanye was so taken with his wife's new platinum blonde locks, he and Kim failed to recognise they weren't paying Kris Jenner any attention at the Balmain show in Paris on Thursday
Having fun: Kim nestled her face into her husband's as she linked arms with him while giggling
Celebrity hairstylist Nicky Clarke told MailOnline that to recreate the look in one of his salons would cost £300-400 and would take at least five hours to change from raven to platinum blonde.
He added: 'It would probably take a long session of at least two hours just to get the original colour out and then another three hours to bleach the hair into the new colour.
'The look is a very high maintenance one and not without issue as her darker roots are going to show after one week because her natural colour is so very dark.'
Don't worry about me: The matriarch appeared unfazed as her daughter focused her attentions elsewhere
Hey guys... I'm over here! Kris was pictured looking over at the pair as they faced forwards obliviously
Mix and match: Kim has left her eyebrows dark to contrast with her new dye job
The Kardashians and the Jenners have a long-standing relationship with fashion house, Balmain.
Kim and Kanye starred together in a steamy ad for the company back in December - and she wore a custom-designed dress by Olivier Rousteing for her post-wedding ceremony reception.
Kim's half-sister Kendall is walking the runway for the brand after recovering from a recent illness which saw her miss some of Milan Fashion Week.
Blonde ambition: Kim later posted this Instagram shot of her latest transformation
Nice work: The couple are friends with Balmain designer Olivier Rousteing, after Kim asked him to design a dress for her post-wedding ceremony reception - she and Kanye also starred in a steamy ad for the brand
Just a little tweak: Kim tucked her hair behind her ears as she got used to her new do, which had been taken a little shorter, with extra layers at the back
They've thought this through: The couple wore matching black to the high-fashion event - with Kris sticking to a monochrome mini in her graphic print dress
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