Will.i.am launches EKOCYCLE brand

Will.i.am has launched his new brand, EKOCYCLE.

The ‘Bang Bang’ hitmaker has teamed up with The Coca-Cola Company and some of the globe’s most desirable brands to create an innovative sustainable lifestyle collection including menswear, womenswear and home accessories.

EKOCYCLE has collaborated with labels including adidas, Ecoalf, Futai, Inc. (USA), Globe-Trotter, H Brothers, Renew Merchandise, MCM, Misfit and Terracotta New York to launch the products at an exclusive Shop-in-Shop in Harrods, London, today (05.03.15).

The concept of EKOCYCLE is to encourage customers to seek out more sustainable lifestyle choices, by identifying everyday household products and recycling them into wearable and useable items within fashion and design.