The Tom Ford brand which has always been associated with sex appeal takes things a little further with their Black Orchid perfume Ad which features actress, singer and model, Cara Delevinge.
This ad didin't come as a surprise for most, as Cara Delevingneis pictured naked in a bathtub, clutching the perfume bottle.
Nevertheless, schools in the UK have taken action against the campaign, banning it from campuses because they think its raciness is "degrading to women."
Although Cara's body is on full display, most of it is hidden by the water and flower petals in the tub.
This isn't the first time a high-fashion designer has enlisted a model to strip down for a photo shoot, which is why the reactions to this ad is a bit confusing as some people see it as high handed.
We can't seem figure out why this particular shot, which hardly exposes any of Cara's body parts, is causing such a stir.
What do you think of the ad photo? Feel free to share your opinions.
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