Did you see the viral videos of yesterday’s flooding in New York City subways?
In one, riders waded through brown, waist-deep water; another video showed a cascade rushing down a flight of stairs to a subway platform where passengers waited for a train.
Infrastructure doesn’t attract much attention until it fails. Domain name services (DNS), the system that directs readers to techcrunch.com when they say or speak it into their web browser, are much the same way.
For the latest entry in a series of longform articles that explore the inner workings of notable startups, we looked at NS1, an internet infrastructure company best known for its software-defined DNS.
Since its founding in 2013, NS1 has raised more than $100 million to build an engineering team and robust product portfolio that’s expanded to include DDI, which helps companies manage internal networks.
If you’re curious about how NS1 transformed “a slumbering and dreary yet reliable aspect of the internet” into “a strategic moat and an enterprise win” in just eight years, read on.
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Part 1: Origin story: how three engineers decided to rebuild the internet’s core addressing system.
Part 2: Product development and roadmap: experimentation, open-source efforts and expanding beyond DNS.
Part 3: Competitive landscape: a look at the broader internet infrastructure market.
Part 4: Customer development: how their top competitor’s stumble became “the gift that kept on giving.”
Thanks very much for reading Extra Crunch — have a great weekend!
Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist
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